United for a Fair Economy is a non-profit organization in Boston that educates and advocates against income inequality. This hypothetical rebrand aims to bring their visual identity into a more serious, professional space keeping their message front and center. The logomark uses multiple circles to represent unity, equality, and strength in numbers. The stacked lines obviously represent an equals sign, but they could also be seen as a path toward the organization’s goal. Using red, white, and blue as the brand’s primary colors was an easy choice, but the colors are toned down to convey a more serious tone.